“Phygital” is a term that combines “physical” and “digital,” It refers to the blending of physical experiences with digital elements or enhancements. It’s about merging the physical and digital worlds to create new and enriched experiences.

For example, in a retail context, a phygital experience might involve using augmented reality (AR) to overlay digital information or virtual objects onto a physical store environment. Customers could use their smartphones to view additional product details, see virtual try-ons, or access exclusive digital content while browsing physical products in the store.

This concept can be applied in various fields such as marketing, entertainment, education, and much more. Phygital experiences leverage technologies like AR, virtual reality (VR), mixed reality (MR), and the Internet of Things (IoT) to seamlessly integrate digital elements into real-world environments, enhancing engagement and interactivity.

Here’s a verified link for further reading on the concept of the Phygital Age:

Phygital: What is it and why should I care

The Phygital Age opens doors to innovation and connectivity, it blends physical and digital realms for enriched experiences. By embracing Phygital strategies, organizations can get ahead of the curve and unlock new pathways for engagement and growth in today’s digital landscape