Time:  20 – 30 minutes

Congratulations on creating your AR experience! However, your journey doesn’t end here. To make real impact, you need to strategize how to share your creation effectively. This involves creating an action campaign around your AR experience and considering various elements:

Analytics

• Analyze your AR experience’s performance using MediAR’s available analytics and tools.
• Use insights gathered to inform your decisions for future AR projects.
• Identify key metrics such as engagement levels, time spent, and user interactions.
• Keep track of the views on your campaign to ensure a smooth experience for your viewers by ensuring it’s constantly active.

Marketing

• Determine suitable platforms and channels to market your AR experience.
• Consider social media platforms, websites, email newsletters, and targeted advertising.
• Tailor your marketing approach to reach your intended audience effectively.

Outputs

• Define specific goals and outcomes you aim to achieve through distribution and marketing.
• Set target numbers for metrics such as views, interactions, and conversions.
• Establish measurable objectives to track the success of your AR campaign.

Impact

• Outline the desired outcomes you hope to achieve with your AR experience.
• Define how you will measure the impact of your AR campaign on your audience.
• Consider qualitative and quantitative measures to gauge the effectiveness of your AR experience. (Views and Engagement).

Remember:

• Keep your target audience in mind throughout the campaign planning process.
• Strategize how and where you will reach your audience to maximize engagement and impact.
• By creating a well-planned action campaign, you can amplify the reach and effectiveness of your AR experience, driving meaningful engagement and achieving your desired outcomes.

Feel free to adapt and expand upon these elements to tailor your AR campaign according to your specific goals and audience. All the best!